OK Go

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okgo.net

OK Go is an American indie rock band from Chicago best known for their singles “Get Over It”, “A Million Ways” and “Here It Goes Again.” They play rock music, with influences such as Cheap Trick, T. Rex and Queen.
Their latest video features the band dancing on treadmills to the single “Here It Goes Again” from the “Oh No” Album. This video was produced in a similar style to “A Million Ways”, and also choreographed by singer/songwriter Damian Kulash’s sister, Trish Sie. As with the previous music video for “A Million Ways”, “Here It Goes Again” was also recorded as one continuous unedited take, although it required 7 days of rehearsal, and was the best (take 14) of 17 attempts. The amateur and yet brilliantly original ‘treadmill video’ sparked an even greater viral internet phenomenon than the AMW video, and was subsequently viewed on YouTube and elsewhere online well over 15 million times. On February 11, 2007, the “Here It Goes Again” music video earned the band members of OK Go and Trish Sie the Grammy Award for Best Short Form Music Video.

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